Para adaptar Tags de Google:

TAG ORIGINAL:
<script type='text/javascript' src='http://www.googletagservices.com/tag/js/gpt.js'>
           googletag.pubads().definePassback('92947493/200x400_EMOL_ALL', [[200,400]]).setClickUrl('').display('');
</script>


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Macros para agregar:
-> Clicks: %%C%%??_RM_ACTION_=
-> Impresiones: %%REALRAND%%


TAG MODIFICADO:
<script type='text/javascript' src='http://www.googletagservices.com/tag/js/gpt.js'>
         googletag.pubads().definePassback('92947493/200x400_EMOL_ALL', [[200,400]]).setClickUrl(
'%%C%%??_RM_ACTION_=').display('%%REALRAND%%');
</script>


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*IMPORTANTE:

En Click URL dentro de la pestaña Creative, pegar la URL de destino final (NO __QUERY__ , NO #).
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TAG INS:


Here’s an example of a DCM tag in the “INS” format, which requires only a click macro (cache busting is built into the tag): 

<ins class='dcmads' style='display:inline-block;width:728px;height:90px'
     data-dcm-placement='Nxxxx.site-keyname/Byyyyyyy'
     data-dcm-rendering-mode='script'
     data-dcm-param-dcadv='zzzzzzz'
     data-dcm-click-tracker='%%C%%??_RM_ACTION_='>
   <script src='//www.googletagservices.com/dcm/dcmads.js'></script>
</ins>